Our fields

WE WORK IN A RANGE OF AREAS AND FOCUS ON THE RETAIL WORLD IN PARTICULAR.


People want more than just products:
they want to buy stories and feelings.

We believe that shops, supermarkets and retail chains for durable and nondurable goods are the best places to get to know consumers by watching them, listening to them and learning about the reasons behind their actions and choices.

Why retail?

20 years of market research experience have taught us that stores and retail locations are the ideal places to listen to consumers and get a more natural picture of their behaviour, outlooks and needs, than any other method can produce.

We are devoted to investigating
consumer behaviour!

Our approach

We specialize in observing in-store purchasing behaviour, we develop targeted projects for the retail world, we shape research solutions to cater to client needs and we specially “tailor” the best future format strategies.
Main methods
  • Focused on site
  • Accompanied shopping
  • Participant observation
  • In-store interviews
Tools
  • Focused on-site research
  • Mobile eye-tracking
  • Web Diary (task)
  • Ethnosemiotics
Regular activities
  • Assessing BRAND and STORE CONCEPT image fit;
  • Analysing in-store purchasing behaviour;
  • Monitoring the effectiveness of in-store promotional activities;
  • Real-time analysis of buyer motivation;
  • Implementing MYSTERY SHOPPING procedures;
  • Performance analysis for new store layouts in the pilot stage.

Other fields

Food and agriculture
Fast-moving consumer goods
Personal services
Banking and insurance
Media
Telecommunications
Infovalue s.n.c.

Via Savona 103/A - Milano 20144
infovalue@infovalue.it
P.IVA 09166520966